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High-ROI Strategies: The Power of Creatives in Performance Marketing

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Last Month, I visited the GATE 2025 GCCI exhibition—a big event where business owners and experts come together to share ideas and showcase their work. While walking around, I met a CEO who seemed curious about what I do. He looked at my business card, read out loud: "Business and Marketing Consultant with MBA in International Business." Then, he asked me a question that really made me think. "RJ, does creativity really make a difference in performance marketing? Isn’t it more about budgets, targeting, and data?" At that moment, I realized this is a question that many business owners and marketers struggle with. So, I decided to make this podcast episode to share real facts, useful strategies, and clear examples that show why creativity is the key to marketing success. If you’re new to marketing or an expert looking for fresh ideas, this episode will help you understand how smart and creative ads can increase sales and profits. Let’s dive in!
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Burning Negativity, Painting Success: Holika Dahan’s Marketing Lessons

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Burning Negativity, Painting Success: Holika Dahan’s Marketing Lessons As the bonfires of Holika Dahan light up the skies across India and many cities like Ahmedabad and Gandhinagar, it’s not just a celebration of good triumphing over evil—it’s also a festival that holds profound lessons for us marketers. Marketing, after all, is as much an art as it is strategy, and what better way to reflect on our craft than through the vibrant lens of this festival of colors and symbolism? Holika Dahan and Marketing: Burning Away Negativity Holika Dahan teaches us the importance of clearing negativity to make room for positivity and growth. For marketers, this resonates as an opportunity to evaluate what isn’t working—be it outdated strategies, underperforming campaigns, or misaligned branding. Just as the Holika bonfire purifies, marketing agencies must rid themselves of practices that don’t add value and focus on strategies that build trust and engagement with their audience. For instance, if an ...
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Marketing Gunda Podcast Theme Song is out! Spotify, JioSaavn, AmazonMusi...

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Introducing the Marketing Gunda Podcast Theme Song: Tune In, Get Inspired! At Marketing Gunda, we believe that every great story deserves an equally great soundtrack. That’s why we’re thrilled to unveil our new Marketing Gunda Podcast Theme Song —a dynamic, uplifting tune that perfectly captures the spirit of our podcast and community. 🎶 Available Everywhere You Listen 🎶 The theme song is now streaming on all major platforms, including JioSaavn, Spotify, Amazon Music, YouTube Music, SoundCloud, and Clipunit . Wherever you love to enjoy music, this track is just a click away. 🌟 What Makes It Special? The Marketing Gunda Podcast Theme Song isn’t just music—it’s a representation of the journey our podcast has taken. From bold entrepreneurial lessons to heartwarming personal stories, this tune embodies our mission to inspire, educate, and empower. It’s upbeat, motivational, and designed to resonate with anyone chasing their dreams. 📢 Calling All Dreamers & Storytellers As ...
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Mastering Multi-Channel Marketing: The Room Podcast Sponsored by Marketing Gunda

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  Mastering Multi-Channel Marketing: Lessons from The Room Podcast Welcome to another enlightening episode of The Room Podcast , brought to you by Marketing Gunda ! 🎙️ In today’s episode, our host, RJ Gohel, delves into the transformative power of multi-channel marketing , an approach that’s revolutionizing how businesses connect with their audiences and drive growth. By tapping into real-world examples from global giants like Netflix, Amazon, IKEA, Coca-Cola, and Nike , this episode unpacks how leveraging multiple platforms—like social media, email marketing, SEO, and influencer collaborations —can amplify your brand’s visibility and impact. What is Multi-Channel Marketing and Why Does It Matter? Multi-channel marketing is the art of seamlessly connecting with your audience across diverse platforms. It's not just about being present everywhere—it’s about creating a consistent, engaging experience for your customers, no matter where they interact with your brand. Gone are the da...
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